The face of Baltimore Ravens offensive tackle Michael Oher will be coming to a billboard near you this summer as the rookie player has signed his first major endorsement deal.
AirTran Airways has reached a multi-year agreement with Oher, who finished second in the running for The Associated Press NFL Offensive Rookie of the Year award. The terms of the deal, announced Tuesday by AirTran, were not disclosed.
“AirTran is very involved in the communities we serve, and to partner with someone like Michael Oher, who’s such an inspiration on and off the field, is a match made in heaven,” said AirTran spokesman Christopher White.
Oher joins teammate Todd Heap on the AirTran roster, which includes quarterbacks Matt Ryan and Donovan McNabb; NBA All-Star Dwight Howard and racecar driver Danica Patrick. Heap signed with AirTran in August 2008.
The deal is an unusual score for a lineman, said Susan Goodell, senior director of Baltimore marketing firm Warschawski. Normally the faces on billboards are ball handlers like quarterbacks, receivers or running backs.
“But if you’re looking at it locally, the Ravens tend to buck the trend,” she said. “Baltimore sort of appreciates the ‘hard work in the trenches’ mentality.”
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AirTran Airways has reached a multi-year agreement with Oher, who finished second in the running for The Associated Press NFL Offensive Rookie of the Year award. The terms of the deal, announced Tuesday by AirTran, were not disclosed.
“AirTran is very involved in the communities we serve, and to partner with someone like Michael Oher, who’s such an inspiration on and off the field, is a match made in heaven,” said AirTran spokesman Christopher White.
Oher joins teammate Todd Heap on the AirTran roster, which includes quarterbacks Matt Ryan and Donovan McNabb; NBA All-Star Dwight Howard and racecar driver Danica Patrick. Heap signed with AirTran in August 2008.
The deal is an unusual score for a lineman, said Susan Goodell, senior director of Baltimore marketing firm Warschawski. Normally the faces on billboards are ball handlers like quarterbacks, receivers or running backs.
“But if you’re looking at it locally, the Ravens tend to buck the trend,” she said. “Baltimore sort of appreciates the ‘hard work in the trenches’ mentality.”
More here...
AirTran was a jinx to McNair in 2007 and to Heap in 2008. Let's hope this isn't the SI cover or Madden cover all over again and Oher slumps in 2010.
ReplyDeleteEver sit in an AirTran seat? Michael Oher would need a human-sized shoe horn to wedge his way out of those seats. How is he the spokesperson?
ReplyDeleteI am a bit surprised that Ray Rice isn't AirTran's choice. Flacco could have been but as we witnessed his "air" game was grounded in January.
ReplyDeletehis air game was grounded by choice i think Cam CAMMERONS play calling leaves something to b desired. Dont get me wrong i like him but when u got an arm like joe's u have to atleast fire 3 or 4 deed vs the colts that irritated the hell out of me.
ReplyDelete